Welcome from the Director of Institutional Advancement

My primary focus is on the revenue-generating elements for the school—development and enrollment.  In order to successfully accomplish that, the Advancement Office must do several things.

First, we must state our case for support succinctly and effectively to alumni, parents, potential donors, constituents, and friends of Alter.  Our case statement will, with your support, generate immediate unrestricted or restricted gifts via our Annual Fund, and create more long term arrangements through bequests, wills, insurance policies, or other forms of planned giving.

Second, we must communicate effectively with parents of elementary school children and private and public school administrators; publicize Alter news and events through an array of publications and information releases; market our brand to the greater community using a variety of media; and establish and sustain relationships with businesses.  If we are successful in these efforts, we will build on Alter's legacy and enhance its endowment.

Finally, we must capitalize on digital, electronic, and social media, as well as television and certain print media outlets.  We need to position Alter to attract families and students from the region who desire an Alter education and can make a difference on our campus.  Once enrolled, we can help sustain the student and family through recognition of their accomplishments in and out of classroom.

Our efforts, however, do not stop there.  Alter's community extends well beyond the campus as grandparents, extended family, and friends share in the pride of the institution.  As vital cogs of Alter's legacy, these supporters are critical to our future growth through the annual fund, planned giving, and matching gifts.

I look forward to your continued support to build on the great legacies and traditions of Alter and will be calling you to see how your gifts and talents can help Alter’s cause.